Queens County Market: Borough’s First Artisanal Food Pop-Up Bazaar Coming to Sunnyside

Katrina Schultz Richter of the Queens County Market. Photo by Anthony Delmundo.

Katrina Schultz Richter of the Queens County Market. Photo by Anthony Delmundo.

Shoppers in search of artisanal, handcrafted foods and kitchenware soon won’t need to travel to Brooklyn or Manhattan to stock up on local, edible bounty.

The Queens County Market, a monthly foodie bazaar slated to open this Saturday in Sunnyside, is the latest attempt to capitalize on the borough’s rich ethnic-food culture.

Organizer and aspiring restaurateur Katrina Schultz Richter said she hopes the market will help launch the businesses of a growing number of aspiring, local entrepreneurs by providing an inexpensive venue to test new dishes, receive customer feedback and build a following. The pop-up is expected to open with about two dozen vendors.

“With a lot of the [food] incubators opening up, there is a need for informal marketplaces to support those businesses,” Richter said. “It may take time to get to that point where a business has raised enough capital to open a brick-and-mortar space.”

She should know: Richter left her job last year as the operations manager of Hot Bread Kitchen, an East Harlem food incubator that trains low-income and immigrant women in the culinary arts, to start planning her own Filipino café.

But she quickly discovered there wasn’t a place in the borough where she grew up to market her products without having to make a significant investment.

“I wanted a marketplace to promote my future business,” said Richter, whose goal is to eventually turn the market into a weekly event. And she said she knows “there [are] other aspiring entrepreneurs looking to do this.”

Kathrine Gregory, who runs the Entrepreneur’s Space, a Long Island City–based incubator for about 85 fledging food businesses, stressed the importance of giving start-ups an affordable place to test new products on the market and get immediate customer feedback.

She also believes an endeavor like the Queens County Market will be a boon to the borough.

“It’s going to attract a food-lover’s clientele,” said Gregory, who envisions foodies from all over the city traveling to the market to pick up one-of-a-kind items. “This will give these creators a visibility to New York City as a whole.”

That’s what Pilar de Guzman, owner and pastry chef of Bonne Fête Baking, is hoping for.

She plans to participate in the Queens County Market to see if her high-end fruit-and-nut bars have broad appeal. Her dream is to one day open a shop in Manhattan carrying her treats.

“I heard Brooklyn has done very well,” she said, referring to the success of food-focused markets like Smorgasburg, in Williamsburg, and Dekalb Market, in downtown Brooklyn. “It’s good Queens is starting [one].”

Alia Akkam, a contributing editor for Edible Queens and the founder of The Q Note blog, said an edible bazaar focused on locally crafted foods would resonate with the growing artisanal-food movement.

“There is definitely a demand for it,” she said. “People love to attend these different markets.”

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